I don’t have a niche

Why niching never resonated with me

The idea of niching has never truly resonated with me.

When I started my business, I remember working with a coach who asked me to define and describe my ideal client.

It seems like a straightforward exercise, one that many business owners complete without hesitation. For me, straight away, it was a big “No.” This way of seeing potential clients did not resonate with me at all. During the coaching session, I stalled a bit. I said I would think about it, and I did. I tried at home on my own, but still the exercise felt lifeless. I had no interest in completing it, so I didn't.

Narrowing my focus down to one specific type of person felt very restrictive in my body.

Why would I want to speak to only one type of person?

Why would I need to decide whether my clients should be young or old, men or women, business owners or employees, executives or students?

All this did not make sense to me.

I was new in business. I wanted to play, experiment, practice, and learn from different experiences and different personas.

For me, the idea of working with the same type of person, discussing the same challenges, and positioning myself within a clearly defined category created resistance.

As a Manifestor in Human Design, if it does not bring me peace, then it’s not for me. This idea of working with a specific niche was not for me.

Of course, most marketing experts will tell you that defining your ideal client is essential. They will say that without a niche, building a successful business becomes significantly more difficult. They will explain the importance of speaking directly to a specific audience and creating clear messaging that addresses a particular problem. Perhaps they're right. For the majority.

Rather than beginning with a detailed profile of the people I should serve, I began by trusting myself and my design, leveraging how I work best, what brings me alive, what feels meaningful, and what allows me to contribute in the most authentic way. Thanks, Human Design and Gene Keys, on this one!

From there, everything else follows.

My professional background doesn't fit neatly into a single category. I'm a trained coach, mentor, Human Design and Gene Keys guide, subconscious reprogramming practitioner, facilitator, business consultant and risk analyst in the corporate world. Yet none of these titles fully capture who I am or how I work.

They each describe part of the picture, but not the whole picture. And I don't want to be reduced to a single label. I want the freedom to follow what feels alive and meaningful. I want the freedom to explore new interests, deepen existing ones, and allow my work to evolve naturally over time.

I have a Line 6 in my profile; transformation is innate. Who knows what I will be passionate about in two years? My interests evolve. My work evolves. I evolve.

Trying to build a business around a fixed identity feels limiting when so much of my journey has been about transmutation, growth, learning, and expansion.

What remains constant for me is not a niche.

It's the people I serve.

The people who are drawn to my work are often very different from one another on the surface. They come from different backgrounds, countries, professions, age groups, and life experiences.

Those people are ready for change, willing to explore, and to meet themselves with honesty. So no, their gender, age, profession, title, or financial situation do not matter to me.

What captures my attention is something far more difficult to place in a marketing box. It is readiness. It is curiosity. It is the moment someone begins listening to themselves in a deeper way.

I see the whole person.

I see how career influences wellbeing, how wellbeing influences relationships, how relationships influence confidence, how confidence influences expression, and how expression influences purpose. I see countless pathways between the different parts of our lives. Everything is connected, constantly influencing and informing everything else, which is why I have always found it difficult to view people through a single lens or reduce them to one area of focus.

When I sit with someone, I do not see a business problem, a career challenge, a health goal, or a mindset block existing in isolation. I see a whole human being. And perhaps that is why niching has never been aligned for me.

I work with whole humans, and I refuse to build my business around a simplified version of either them or myself.