Rewriting the story
At eight years old, one comment from my guitar teacher became a story I carried for more than forty years: I'm not musical.
Without realising it, I spent decades collecting evidence to prove that story true.
Then one weekend, everything changed.
This is a reflection on the stories we inherit, the beliefs that quietly shape our choices, and how a single new experience can begin to rewrite what we've always believed about ourselves.
I don’t have a niche
When I started my business, one of the first things I was told to do was define my ideal client. It seemed like a simple exercise, yet something about it never felt right. Narrowing my focus to one specific type of person felt restrictive, both personally and professionally.
Over time, I realised that what remains constant in my work is not a niche, demographic, or category. It's the people I serve. The people drawn to my work come from different backgrounds, professions, ages, and life experiences, but they share a willingness to grow, explore, and meet themselves with honesty.
I don't see people through a single lens. I see how every aspect of their lives influences the others. I work with whole humans, and I refuse to build my business around a simplified version of either them or myself.It All Begins Here
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